JP Infra
Mumbai
About the Project
JP Infra stands as a prominent player in the Real Estate Sector, known for its development of residential and commercial projects across the Micro Markets of the MMR region, with a strong operational presence in Mira Road.
The
Project Gallery
Top highlights captured in motion and still. Experience the project frame by frame.
The
Objective
JP Infra sought to transform the traditional approach to property showcasing, opting for a more client-centric method. Entrusting Ink In Caps with this task, they aimed to provide a captivating experience for their clients, highlighting the unique features and offerings of their mixed-use property in a 3D interactive manner. With a property comprising of a mall on the first six floors, bustling with shops, theatres, and lifestyle stores, and two residential towers above boasting a myriad of amenities, JP Infra aimed to showcase their entire property in a unique manner.
Solution
Provided
To help them showcase their entire residential project we adopted the Interactive sales tool V-Estate to be deployed at their site, where their clients can jump right into the property and explore a plethora of amenities offered by them such as the Gym, cafes, pool complex, clubhouse etc. and dive right into the units the developers offers along with the accurate window view from the flat. They were also the beneficiaries of the Renders and walkthroughs which were the direct byproducts of the software utilized in the OOH and performance campaigns. In addition, the clients can understand the nearby facilities including current and upcoming projects to give their customers an idea of the connectivity, convenience, and lifestyle available near their properties. Our comprehensive vicinity mapping module covers an area of 5km in 1:1 scale around the project to showcase the great connectivity the project offers.
Technology Insight
V-Estate has been deployed in 2 variations on this site office. The first one being a kiosk linked with an 8.4ft x 4.8ft LED Panel that runs the software for a group session Second interaction which consists of 2 Kiosks linked to 65 Inch OLED TVs for an individual experience. Want to know more about V-Estate, click the link.
The
Results
The tool has successfully eradicated the need to build a show flat from their customer's purchase journey. An exceedingly positive response has been garnered from the customers who visited their Experience Center and got a hands-on experience of the software while exploring the property offering. They have generated a total of 500+EOIs along with a boosted brand recall, reduced marketing spends and assisted closures.
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Consultation
Project analysis and vision alignment.
Deployment
Digital twin creation and experience-center setup.
Training
Team training for consistent, immersive selling.
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A Live Demo
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Frequently
Asked Questions
Vestate is an immersive real-estate marketing platform that creates interactive 3D property walkthroughs, digital twins, and experience-center solutions. It's designed for developers, Channel Partners, and sales teams who want to present projects more convincingly and shorten the sales cycle.