Adani Realty Codename LIT
Thane
About the Project
Adani Realty Thane development deployed an immersive sales experience to address visualization challenges, improve buyer confidence, and accelerate decision-making in a competitive micro-market. The solution combined a high-detail IoT-enabled physical scale model with real-time Unreal Engine 5.2 visualizations, fully integrated into the on-ground sales journey.
The
Project Gallery
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The
Objective
Enable buyers to visualize the completed development with confidence Improve quality and depth of sales conversations Reduce follow-ups by resolving doubts in a single meeting Equip sales teams with a reliable, easy-to-use presentation platform Differentiate the project through experience, not promotion
Solution
Provided
The platform became a core sales tool, used in every customer interaction, and directly contributed to longer engagement, clearer understanding, and faster conversions.
Zone 1
Core Components
• IoT-enabled physical scale model with 38 addressable touchpoints • Real-time Unreal Engine 5.2 environment optimized for 4K displays • iPad-based control interface for sales executives • Curved LED visualization wall and discussion-room displays The solution was embedded into the sales floor layout to ensure visibility and consistent usage.
Zone 2
Sales Experience Flow
The customer journey followed a structured, repeatable flow: • Registration and hospitality • Dedicated sales executive assigned per visitor • Interactive walkthrough using the IoT scale model • Physical sample flat visit • Private discussion-room session to resolve final queries and close • Two operating modes were supported: • Launch mode: 10-minute high-level walkthroughs for large crowds • Consultative mode: 40–50 minute detailed discussions post-launch
Zone 3
Technology Implementation
Unreal Engine 5.2 Visualization • Custom procedural modelling tools were developed within Unreal Engine to accurately represent surrounding infrastructure, including metro lines, flyovers, and bridges. Animated metro movement reinforced location connectivity and realism. Parallax Interior System • To handle towers with approximately 60% glass façades, a parallaxing technique simulated depth and interior lighting without excessive geometry, creating realistic visual depth while maintaining performance. Performance & Visual Optimization • Nanite-based asset optimization • Selective texture resolution management • Balanced shader complexity • Manually curated foliage placement for natural landscapes IoT Physical–Digital Synchronization • Selections made in the digital environment triggered corresponding lighting and indicators on the physical scale model. This synchronization improved spatial comprehension and reduced explanation time for complex layouts.
Zone 4
Deployment & Reliability
• Three months of continuous onsite technical support post-launch • Zero downtime during the critical sales launch phase • Bi-weekly system health checks for long-term stability • Complete training and adoption across all sales executives
Challenges
The project faced multiple constraints at launch:
- The site was formerly an ACC Cement factory, with legacy structures limiting buyer imagination
- Strong competition from established brands required clear experiential differentiation
- The mixed-use masterplan was complex and difficult to explain through static tools
- Buyers demanded technical clarity early, including infrastructure, services, and unit-level details
Key Learnings
- Immersive tools are most effective when integrated into a structured sales process
- Physical and digital synchronization significantly improves buyer understanding
- Reliability and support are critical to sales team trust and adoption
- Depth-driven conversations lead to faster, more confident decisions
The
Results
Average sales engagement time increased from 20 minutes to 40–50 minutes
Buyers asked advanced, technical questions, indicating high confidence
Frequent single-meeting closures due to reduced ambiguity
100% adoption by 15 sales executives
Internal innovation award nomination for the marketing team
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Consultation
Project analysis and vision alignment.
Deployment
Digital twin creation and experience-center setup.
Training
Team training for consistent, immersive selling.
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Frequently
Asked Questions
Vestate is an immersive real-estate marketing platform that creates interactive 3D property walkthroughs, digital twins, and experience-center solutions. It's designed for developers, Channel Partners, and sales teams who want to present projects more convincingly and shorten the sales cycle.